How you can Acquire Consumer Assessments
Third-party validation, in the form of customer reviews, can carry a persuasive power that advertising and marketing simply cannot match.
According to the marketing site HubSpot, 52 percent of surveyed consumers say positive reviews make them more likely to consider a business (as compared to 28 percent who consider only location and price).
Obtaining customer reviews can be part of your overall web marketing strategy. Fortunately, the reach of the Internet opens up lots of opportunity to connect with your customers.